The world is now online. This has made digital marketing channels and social media the most widespread, interactive and essential of all modern marketing tools. Any effective marketing campaign will include them in its strategy. As the name suggests, digital marketing can be termed as or defined as an approach, a strategy, or a branding and marketing exercise using digital platforms.
Digital Marketing is the promotion of your brand, product or service online. It includes many advertising channels such as SEO, email marketing, social Media marketing, pay per click advertising , Google Adwords, mobile marketing.
This course provides a complete overview of all aspects of digital marketing and how to integrate and use them to achieve business objectives. It is relevant across multiple roles and disciplines, whether client or agency side